What are the benefits of mail marketing?
What are the benefits of mail marketing?
1. Save Time & Money
No printing, no postage, no mail house charges.
Traditional direct mail costs between ?1 & ?3 per recipient & can take over a month to complete. With mail, the cost can be reduced to pennies per recipient & completed in hours.
It takes far less time to create & send an mail compared to a traditional direct mail campaign.
Overall, the return on investment of opt-in mail is 40 times greater than direct mail.
2. Measurable Results
mail campaigns are fully trackable, with up to the minute statistics. You can easily test which message generates the best response & alter your campaign accordingly.
3. Instant Results
Minutes after sending out your mail campaign you can start seeing responses & orders. & you can time your campaigns to arrive on the best day of the week or month for maximum response.
Instead of waiting weeks for responses & test results, you'll have them in hours.
80% of responses to an mail campaign will occur within 3 days (traditional direct mail takes weeks).
4. Mail Is Popular
Mail is consistently rated as the most popular & most used application on the internet. Indeed, some people only use mail & do not browse the internet at all!
mail is the preferred primary means of business communication (ahead of telephone & postal mail).
42% of business users check their business mail while on holiday.
53% of business users check their mail six or more times during the working day.
34% of internet users check their mail continuously throughout the day.
96% of internet users' main reason for being online is mail.
There are over 450 million mail boxes worldwide, with the number rapidly increasing.
mail marketing will become a $9.4 billion business by 2006.
(Source: Forrester Research, & Jupiter Communications)
5. Quick To Create
You could knock out an mail in an hour or two as opposed to weeks in the "offline" world.
In addition, you can even make money from your newsletter itself by selling ad space or by using a paid subscription model. See "Making Money From Your Newsletter" later.
6. Increased Sales
It is not unusual for mail campaigns to get 5%-15% response rates.
The response rate of opt-in mail is 50 times greater than banner ads & 5 times greater than direct mail.
7. Personalisation & Targeting
Mail allows your message to be personalised. Instead of "Dear Customer" you can address the recipient as "Dear Rachel" & send offers targeted to their preferences.
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