Mail Tracking
By tracking, you can tell which headlines, offers or promotions pulled the best response.
It is important to track response rates for each mail campaign.
Tracking Replies
Users can respond by replying to mails or by clicking on links embedded in the mails.
By using various mailto: links, you will know which message recipients are replying to. Mailto: links are links within your body text that, when clicked on, open a new message in the recipients mail programme. You can specify the return mail address, subject lines &/or body text for these replies.
Specifying the reply field:
mailto:feed@sitename.com
mailto:feed2@sitename.com
Specifying the subject line:
mailto:feed@sitename.com?subject=golf1
mailto:feed@sitename.com?subject=golf2
Specifying the body:
mailto:feed@sitename.com?body=information
Specifying the subject line and body:
mailto:feed@sitename.com?subject=golf1&body=information
Tracking click-throughs
There are a number of ways to track click-through responses.
A) Create a specific landing page for each link
www.sitename.com/01
www.sitename.com/02
B) Use specific link click-through tracking software
www.sitename.com/trackingscript.pl?01
www.sitename.com/trackingscript.pl?02
C) Use site statistic (log analysis) software
www.sitename.com/?01
www.sitename.com/?02
Tracking read messages
This is only possible if you are sending html mail. By embedding an image in the html mail, when each message is opened, it pulls the image from your server. The image could be your logo or an invisible single pixel.