Tips for html messaging
- use less than 2 graphics
- avoid italics and underlining
- use colour
- keep the file size small
- use bullet points or asterisks
- keep the design clean and simple
- use a single column of text
- make all graphics clickable
- use less than 2 graphics
- place your link 1-2 times throughout the message
- emphasise with bold
- use 1-2 sentence paragraphs
- keep main links above the fold
- use short urls with a call to action
- fit your promotion in the viewable window