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Seven Steps to a Better Template

Redesigning your message templates cannot be the best way to avoid getting blocked, filtered, or blacklisted or to minimize spam complaints and bounces. Therefore, you have to focus on the ways to avoid this. Template redesign alone will not help deliverability if your messages generate too many spam complaints or your IP address is blocked or blacklisted. Still an effective redesign can eliminate factors that cause delivery problems.

First, test your template. Follow these steps, or contract a deliverability service to do it for you. This is more important,: If you suspect something in your message is hindering delivery

• E-mail the template to test accounts in various email clients, such as Yahoo, AOL, Hotmail etc..

• Run the template through Spam content checker and HTML code validator, after taking off al variable content like images and text read more

 

Choice between HTML and TEXT Email Messages

It is better to use HTML judiciously in your email content. However elimination of same may not give good results.. The following issues will explain why it is so.

• HTML takes more resources/bandwidth than text

While, HTML provides more flexibility in color, layout, fonts, and image inclusion,. You must use HTML judiciously.. For instance, add just a graphic logo and a two-column format Remember that HTML takes more space and hence an HTML file is much larger than its equitant in text.

• Deliverability problems are more with HTML

HTML messages are caught in spam filters. However, so does the text email also. The new technologies coming online like SPF and Domain Keys should help with this problem.

Nevertheless, text messages are not a definite winner on deliverability issue. Even if they were, you would have to factor in response before you could declare a clear winner in the text versus HTML debate. read more