Promotion using mail signature file
A signature file is the text you insert at the & of all your mails which identifies you, your company, and your products and services.
At a minimum, it should contain:
- website address
- company name
- marketing tag line
- contact details
Signature files should be a maximum 6 lines of information. Here's an example:
----------------------------------------------------------
Mr John smith
CEO, Test Widgets Ltd
Email: john.smith@sitename.com
Web: http://www.sitename.com
Test Widgets - the best widgets on the web!
----------------------------------------------------------
They are also commonly used when posting to newsgroups and bulletin boards. Since sigs appear at the end of messages, they are usually seen as an acceptable form of promotion without being considered spam. You can even alter your signature to suit the discussion topic.
A signature file is one of the most powerful marketing and communication tools available to businesses. Make sure you use one.
In addition to providing contact information and establishing your credentials, signatures can also be used as a marketing or sales tool. Using signature files to promote your business is a great way to advertise your products and services for free.
Signature files are an important way of building brand recognition. Just think how many times your company gets exposure if you include these details in all your mails!