Is mail marketing for you?
All websites need to offer an opt-in newsletter and/or mail enquiry form.
Having invested all that time and effort getting visitors to your site, if you don't get their mail address once they are there, you may lose them for best!
In fact, if you account for the fact that mail is the most popular application on the internet, mail marketing is probably even more important than your website.
Before you start a campaign, however, you will answer the following questions:
1. Are you ready for a successful campaign?
- do you need to get extra staff in to help?
- can you cope with a large number of queries?
- are your staff aware of your campaign?
- can you fulfill the orders?
2. Do you have the resources?
- copywriting skills?
- tracking capability?
- time?
3. What are your goals?
- new sales?
- repeat sales?
- customer retention?
- customer feedback?
- customer acquisition?
- branding/awareness?
If you are serious about your business, you can't afford to miss out on the benefits of mail marketing.