Final Thoughts
Mail marketing is critical to your success online - I can't stress this enough!
Can you think of any other way to reach someone on the other side of the world in seconds, 24 hours a day? For pennies? Nothing in marketing has ever come close to the power of mail.
Although a website is an excellent tool for online marketing, without mail capture, it is far less effective.
Mail is ideal for brand reinforcement, product testing, promotional offers and customer surveys. Your message should be compelling, relevant, timely and valuable. Above all, it should be targeted and personalised.
Mail marketing is critical to your success online - I can't stress this enough!
But mail marketing is NOT about renting a list and sending out mail "blasts" -- in fact, mail is not best for prospecting at all. However, when used for lead nurturing and customer retention, mail works wonders!
Mail truly is the "killer application" of the internet.